Communication is at the heart of every successful marketing strategy in today’s digital world. It’s up to us to choose the tools we use, and what better than WhatsApp marketing, right, if you’re a digital agency like Corexart Infotech, you need to go over the roof delivering the new ways of connecting businesses with their audience. WhatsApp is not just a messaging app it also has over 2 billion active users and it is a platform for engagement, interaction and business growth.
In this blog, we discuss why WhatsApp marketing must be included in your digital strategy
What is WhatsApp Marketing?
What is WhatsApp Marketing? WhatsApp marketing is the process of using the WhatsApp platform to promote your brand, connect with customers, and drive sales. Unlike this method that was proving to be a little time-consuming in resorting to contact, you could actually contact them directly via WhatsApp in a few seconds.
For digital marketing agencies like Corexart Infotech, WhatsApp marketing can be an opportunity to start providing clients with customized messages, real-time support, and increased customer loyalty.
Why Should Your Business Use WhatsApp Marketing?
- Massive User Base: WhatsApp has more than 2 billion users around the world, allowing businesses to tap into a huge audience.
- Better Engagement Rates: WhatsApp messages have a jaw-dropping 98% open rate while email averages 20% only.
- Customized Messaging: With WhatsApp businesses can customize their messages as per user needs
- Real Time Support: Instant messaging provide prompt responses which facilitate customer satisfaction.
- Economical Promotion: Using WhatsApp marketing, there are fewer expenses; it leads to strong returns on investment.
How WhatsApp Marketing Works for Digital Agencies
- Broadcast Lists for Campaigns: Broadcast lists help you to send messages to multiple recipients without creating groups. You can send your clients information about new services, discounts, or exclusive offers, for example.
- WhatsApp Business API: Downloading the WhatsApp Business API allows digital agencies to integrate the platform into CRM systems, enabling automated messaging, transaction updates, and interactive customer support.
- Story-Based Marketing: Utilize WhatsApp Status to showcase engaging visuals, updates, or sneak peeks, establishing a more personal relationship with
Key Features of WhatsApp Marketing
- Multi-Media Messaging: Images, video, PDFs, or audio can be shared to enhance communication.
- Quick Replies: Respond to FAQs faster with pre-developed templates.
- End to End: Never trust anyone with your keys.
- Whatsapp Catalogs: Show off your products or services directly in the app.
- Personalized Outreach: Send some personalized offers or updates through customer segmentation.
- Automate with Chatbots: AI driven chatbots for costly questions and time savings
- Create Valuable Content: How-to guides, case studies, engaging content, etc.
WhatsApp Marketing Strategies for Digital Agencies
- Step 1: Personalized Outreach: Send personalized offers or updates through customer segmentation.
- Step 2: Automate with Chatbots: Use AI-enabled chatbots to answer frequently asked questions and free up your time.
- Step 3: Create Valuable Content: Post alluring content like guides, tips and tutorials, and videos to keep the audience peeking.
- Step 4: Integrate With Other Campaigns: Coordinate WhatsApp marketing efforts with other email and social media campaigns to maintain consistent messaging across channels.
Measuring WhatsApp Marketing Success
Monitor these metrics to evaluate the success of your campaigns:
- Message Open Rates
- Click-Through Rates (CTR)
- Customer Feedback and Reviews
- Conversion Rates
- Analyzing these insights will help you refine your WhatsApp marketing strategy for better results.
Why Choose Corexart Infotech for WhatsApp Marketing?
Corexart Infotech has the knowledge and understands the nuances of digital marketing and capitalizes on some of the latest platforms to help grow your organization. Here’s why we are your ideal partner for WhatsApp marketing:
- Executive in the field of Marketing Automation
- Customized Solutions for All Businesses
- Data-Driven Approach
- 24/7
Conclusion
WhatsApp marketing is no longer just an option in this digital age, its a necessity to keep your business moving ahead of the pack. It is the most direct, most personal, and also the least expensive form of advertisement that gets better customer engagement and ultimately more conversions. Corexart Infotech will help you to create personalized strategies that deliver the best results and help maintain your brand. Now, lets begin using the power of WhatsApp.